Discord is a communication platform that allows users to connect with each other through voice, video, and text. It is a free service that has gained popularity due to its ease of use and versatility.

One reason why Discord has become popular is because of its ability to cater to different types of users and communities.

1. An Intimate Space for Friends:

Many people use Discord as a private nook for friends to interact, through voice chats or text messages. Interestingly, around 90% of Discord private servers have 15 or fewer people, emphasising the platform's appeal to close-knit groups. It is especially popular for this use case amongst young people.

2. The Gamers' Paradise:

Discord's most popular use case is gaming. It has become the go-to platform for gamers to connect with each other while playing their favourite online games. The platform allows for seamless chat and screen sharing, making it easy for players to communicate with each other during gameplay. Many of the largest Discord servers are gaming-based, such as Fortnite and Roblox.

3. A Modern Business Tool:

Though originally not intended for corporate communications, an increasing number of businesses are recognising the potential of Discord as a collaboration tool. The flexibility and robust video features it offers rival traditional platforms like Slack, making it an emerging option for internal team interactions.

Additionally, with Discord being free and platforms like Slack becoming pricier, its appeal to teams is growing. This is especially relevant for early companies with a tight budget and potentially younger employees.

4. Building Brand Communities:

In the modern digital marketing landscape, leveraging community-driven growth gives brands an advantage. With traditional channels becoming saturated and less effective, businesses are seeking genuine ways to engage with consumers.

Recognising the platform's potential, companies like StockX, Samsung, and Jack in the Box are harnessing Discord to nurture and grow communities around their brand. It provides a unique space for fans and customers to interact, share insights, and even receive exclusive updates.

However, one of the drawbacks of using Discord for brand-building communities is the anonymous nature of most Discord users. Companies struggle to identify customers and know if the people in their community are actually users of their products.

That is where Bind steps in. Bind connects your product to your Discord, allowing you to identify customers, give them exclusive benefits and encourage non-customers to convert on your website! You can learn more on the Bind website.